True Mood is recognized as a business. It is a sole proprietorship, not an LLC. I have not hired anyone though a sole proprietorship can. NAICS code: 711510. One way to think about it: I'm an independent artist but I've structured True Mood as an art production business. The target market are mostly professionals at businesses that appreciate the work. In that sense True Mood is B2B. But I sell art not just to businesses but also collectors who are consumers. I produce art/content for both.

The sole proprietorship was formed in 2013 as my namesake, Robert T. Rogers. I did art business back then. Later I used the name True Mood Arthouse but did not register the name. I did so in 2023 in Brookline, MA.

Values as of July 2023 are based on an algorithm that I did not create. Most domains I pay to keep but are not developed.

Inspiration for a logo design, later used for the business True Mood. I find it revelatory as if the Lord appears like a Thief in the Night. No, I do not think the Lord is a criminal. There is serious humor to that. The serious part is that parts of scripture do mention the Lord this way. Ideally God is desired in all areas of one's life. As a legal matter, intrusion is a very serious crime.

research/insight