Project names follow the organization.
B2C (CIA to market) or Business-to-Entity (True Mood to CIA). Peace is powerful but not guaranteed. Foremost pursue its variations and don't blow it. AD/CW
B2C (CIA to market) and Business-to-Entity (True Mood to CIA, similar to corporate art). Directive: Make the control of the retaliatory aggressors something we can see. The mission is not covert. AD/CW
B2C and Business-to-Entity. The headline "Brief, it is not" plays on this being a long brief. Some content concerns foreign affairs; some does not. As foreign affairs people know, hard and soft power affect global relations. In that light, perhaps this is brief. The list of issues ends with spiritual encouragement. Isaiah 61:11. I chose not to hyphenate the right side. AD/CW
True Mood to market (as self-promotion published on the brand's website and potentially shared on social media), Business-to-Entity (True Mood to CIA as creative content or printed art), or B2C (CIA to market, raising awareness of the True Mood and CIA brands). The target audience includes intellectual property lawyers.
We learn in True Mood's "Vision Quest Affair" that the soul foods, named for potential CIA house bands, aid confession. We don't need to know that here. Art direction, copywriting
True Mood memo
The campaign raises awareness of the brand and reminds people that better vision affects one's understanding and contributes to improved inductive reasoning skills. This advertisement is web content designed to resemble a reel. The detective seeks God's wisdom and tells Him they'll eventually meet face to face. Art direction (design, font choices/sizes, photograph selection, image editing), Copywriting (body copy, captions), Photography
The logo says where the scene takes place. Art Direction, Copywriting, Photography
At times intelligence is flawed. Understandable. But I don't think Living Hell was an exercise: "Let's test this Great Boston sole proprietor's reaction to Living Hell in Massachusetts and compare it to Texas and Oklahoma."
I worked on this project for a digital marketing course taught by General Assembly, London (remote). I chose this small business. These are comments from the instructors: Siv Padhy (content marketing), Carlin Leung (data science), and Lauren A. Hannifan. Work is available upon request.
An idea presented as if it's a print advertisement for the United States. Another idea, besides this one, is to enlist the undocumented migrants. Senator Dick Durban (D-Illinois) has said that. Perhaps both? Some for the art project, others to the military to earn citizenship. Creative Direction
Gratitude. I'm thanked for contributing to the project using my PR/Marketing skills. Work is available upon request.
B2B (True Mood to HBS). Script. Copywriting
Print. Like Clif in this dream, we can imagine using Clif energy for activities like surfing while doing the humdrum. Notable: clearly Clif keeps his space clean (or works in one that is), which suggests he cares about the environment. (Does Clif consider place indoors only? Given he dreams of nature, unlikely.) Art direction, copywriting
AD/CW/Photography
AD/CW
Robert T. Rogers
I'm the Creative Director of True Mood, a sole proprietorship in Brookline, MA. I work as producer, art director, copywriter, artist, and writer (NAICS 711510). The output is art and creative content.
I have an M.A. in Advertising (2015) and B.A., American Studies (2010) from The University of Texas at Austin. I'm earning the Harvard Extension School Visual Arts Graduate certificate.
I was born and raised in Memphis, TN. I've lived in Washington, DC, Austin, TX, Atlanta, GA, and Brookline, MA. I am an uncle, ninth-generation Tennessean, member of the Otoe-Missouria Tribe of Indians, and Eagle Scout. I visit family in CO and FL. I survived home invasion assault on Nov. 5, 2019, in Austin, TX. I enjoy news and entertainment, playing guitar, volunteering, and travel.
Contact
1443 Beacon St., Unit 601
Brookline, MA 02446
© 2023 Robert T. Rogers - All Rights Reserved.