Digital. Active content modification, a communication tactic, can shape a person's perception and influence their worldview. Consumer Research.
Short video. The names are confession substances. CIA created the Office of Military Affairs (OMA) in 1992 after problems in the Gulf War. OMA coordinates operations with the Dept. of Defense (DOD). Art Direction, Copywriting
The headline and visual merge two takes of support from above: an aerial object and higher power guidance, entertaining the spirit of intelligence motivating CIA activity. The agency allocates some funds for armed drones to gather intelligence, conduct surveillance, carry out targeted operations, and to support logistics. Art Direction, Copywriting
Scene. The interrogation has led to a conclusion. Art Direction, Copywriting
Video script. The kill line provides a gateway for CIA to relate to the enemy while the agent dodges declaring his involvement with the U.S. government. The man feels CIA has sent him into a death trap. Art Direction, Copywriting
Borgen Project. Downsize Poverty
Print/Radio. Art Direction, Copywriting, PR/Marketing
Take on household tasks with energy to challenge nature. The work suggests that with Clif Bar the ironing board evokes surfing. It targets athletic outdoor enthusiasts and consumers more likely to grab a Clif Bar from a vending machine, grocery sack, or pantry than a trail pack. Art Direction
Take on the office with energy to challenge nature. The work suggests that with Clif Bar the paper evokes nature. Like climbing a tree, can the consumer climb the corporate ladder? Art Direction
Clif the Decider. With energy to challenge to nature, does Clif continue to imagine outdoor enthusiasm or does he set out for glory beyond the horizon? Art Direction, Copywriting