Clif Bar

About the campaign. Art Direction, Copywriting

Take on household tasks with energy to challenge nature. The work suggests that with Clif Bar the ironing board evokes surfing. It targets athletic outdoor enthusiasts and consumers more likely to grab a Clif Bar from a vending machine, grocery sack, or pantry than a trail pack. Thinking of nature while indoors takes Clif beyond his setting. Art Direction

Take on the office with energy to challenge nature. The work suggests that with Clif Bar the paper evokes nature. Like climbing a tree, can the consumer climb the corporate ladder? Art Direction

Clif the Decider. With energy to challenge to nature, does Clif continue to imagine outdoor enthusiasm or does he set out for glory beyond the horizon? Art Direction, Copywriting

Digital. Active content modification, a communication tactic, can shape a person's perception and influence their worldview. Consumer Research.

Short video. The names are confession substances. CIA created the Office of Military Affairs (OMA) in 1992 after problems in the Gulf War. OMA coordinates operations with the Dept. of Defense (DOD). Art Direction, Copywriting

The headline and visual merge two takes of support from above: an aerial object and higher power guidance, entertaining the spirit of intelligence motivating CIA activity. The agency allocates some funds for armed drones to gather intelligence, conduct surveillance, carry out targeted operations, and to support logistics. Art Direction, Copywriting

Scene. The interrogation has led to a conclusion. Art Direction, Copywriting

Video script. The kill line provides a gateway for CIA to relate to the enemy while the agent dodges declaring his involvement with the U.S. government. The man feels CIA has sent him into a death trap. Art Direction, Copywriting

Print/Radio. Art Direction, Copywriting, PR/Marketing

Document. Part of a creative project. Art Direction, Writing, Photography