Clif Bar enlivens the humdrum. Art Direction, Copywriting

It looks like the character, branded Clif, stands atop much paper. The tree image looks like it's in a thought box placed in the scene as if wall art. Naturally paper is from trees, and we can climb and cut trees. Is Clif using energy to challenge nature to take on work? Clif needs no corporate ladder to climbcut manajerials. Art Direction, Copywriting

Clif the Decider. Stay indoors with an appliance or jump off an outdoor billboard? To flip, natural; to fly, supernatural. Either way, the message suggests Clif energy helps us challenge nature. Art Direction, Copywriting

The objective of this small business campaign was to drive website sales by 15% over 3 months. Copywriting

Digital skill social proof: select comments from technical experts in digital marketing at General Assembly - London (remote).

We'd rather see you drive than ride

because seeing you drive

drives us to work.

Art Direction, Copywriting

Print/Radio. Copywriting, PR/Marketing

Office furniture. Leaked directive. Peace is powerful but not guaranteed. Foremost pursuit its variations and don't blow it. Art Direction, Copywriting

This leaked directive expresses a spiritual component to intelligence work: above support.

Short video. CIA created the Office of Military Affairs (OMA) in 1992 after problems in the Gulf War. OMA coordinates operations with the Dept. of Defense (DOD). Art Direction, Copywriting

Print, video idea. This suggests CIA has analyzed an interaction between the agency and some actor that happened in a hut. The interaction has led to concluding the actor [in foreign affairs sense, here a person rather than an international entity] is legitimate, rational. Art Direction, Copywriting

Video script. Art Direction, Copywriting