Strategy/Direction. Energy to Challenge Nature is a tagline. The image serves as a print advertisement or film moment.

Nimwheel. Some people think a unicycle is difficult to ride. This idea plays with that by attaching seats to Ferris wheels at several locations. The seats can be blimps. The ticket looks like the image and leads to a discount on the website and riding lessons.  It's an advertising/marketing project that raises awareness of the brand. 

Ghostwriting. Although 'Jericho' is from the Old Testament, here it's used in a general, non Mid-East sense to suggest strategically, carefully destabilizing Russia in a way advancing US interests. Some in Ukraine could wear this on t-shirts minus the CIA logo. Critic: 'If World War III is the idea, that's likely a portfolio unto itself. Good thing you say carefully.' As those in foreign affairs readily understand, 'ghost' as used in this campaign does not refer to ghost detainees. Web image.

Ghostwriting billboards. One interpretation of the middle abstract directive: In a way avoiding danger, strengthen the takeover of the dwindling aggressors. The last directive draws from prophet Nahum, whose name means 'comfort'. Nineveh represents brutality. Mightier than the enemy? God. 'In God We Trust' is on US currency. Nahum comforted by sharing what he foresaw: Nineveh's fall. It did. Here the term is not regional; generally it refers to hostility. 069810 means I photographed a billboard.