The logo is based on my drawing The Eye of I Am as a Switch. Some people feel more spiritually attuned when they light a candle. This electric version says when there's darkness, let it be the Creator's turn to light life. Art Direction
Pursuing Omniscience. Defending the Nation.
To heighten morale of employees and shape others' perspective, the communication entertains the spirit of intelligence guiding the Agency's mission.
One read of the chair's directive is that peace is powerful but not guaranteed; foremost pursue its variations and don't blow it. CIA can get specialized furniture for the library through the Global Supply Program of General Services Administration (GSA). Art Direction, Copywriting
The headline and visual merge two takes of support from above: an aerial object and higher power guidance, entertaining the spirit of intelligence motivating CIA activity. The agency allocates some funds for armed drones to gather intelligence, surveil, carry out targeted operations, and to support logistics. Art Direction, Copywriting
The directive proposes a solution for officers who forget to use digital counter-intelligence as a sabotage tool without causing a stir, and it entertains curious viewers with insight. In context, the statue of Maj. Gen. William J. Donovan suggests he would favor this strategic method if he lived in the digital age. Art Direction, Copywriting
Short video. CIA created the Office of Military Affairs (OMA) in 1992 after problems in the Gulf War. OMA coordinates operations with the Dept. of Defense (DOD). The names of the confession substances derive from a list of potential CIA bands. Art Direction, Copywriting
Scene. The interrogation in the hut has led to a conclusion about the subject. As used here, the term applies to a person rather than a nation-state, unless the subject represents one. Art Direction, Copywriting
Video script laid out as print. The kill line provides a gateway for CIA to relate to the enemy while the agent dodges declaring his involvement with the U.S. government. The serious humor indicates that the man feels CIA has sent him into a death trap. Art Direction, Copywriting
The detective seeks answers in this narrative campaign about an arthouse crime. The source of the advertising is the Ghostwriting spin-off film idea with significant E-Tay product placement. Art Direction, Photography
The headquarters of E-Tay is in Taipei City, Taiwan.
The objective was to drive website sales by 15% over 3 months. The project was for a digital marketing course at the technical school General Assembly, London.
Transit advertising. While raising awareness of the brand and directing viewers to the website, the headline-driven advertisement portrays a potential consumer's comical surrender to the bamboo lifestyle, inspired by the cutting board with its great tensile strength. Art Direction, Copywriting
Tactic for content. The information was accurate when written. A perceived weakness is emphasis mostly on the products instead of the bamboo lifestyle.
Content Curation. Totally Bamboo can emphasize its authority on the bamboo lifestyle.
Feedback from digital marketing experts Siv Padhy, Carlin Leung, and Lauren Hannifan.
Print/Radio. Art Direction, Copywriting, PR/Marketing
The idea is for Clif Bar to impact the environment with clean energy. Art Direction, Copywriting, Photography
In this long copy print, character Clif journals about his upcoming journey; he introduces the tagline, visuals, and video ideas. The Clif Bar founder's quote inspired the work: "Whatever the route, two things remain constant: our passion for the outdoors and our desire to feel good along the way." Art Direction, Copywriting, Photography
Take on household tasks with energy to challenge nature. The work suggests that with Clif Bar the ironing board evokes surfing. It targets athletic outdoor enthusiasts and consumers more likely to grab a Clif Bar from a vending machine, grocery sack, or pantry than a trail pack. Art Direction
Take on the office with energy to challenge nature. The work suggests that with Clif Bar the paper evokes nature. Like climbing a tree, can the consumer climb the corporate ladder? Art Direction
Clif the Decider. Character Clif's mental preparation for his journey is at a pivotal moment. With energy to challenge to nature, does Clif continue to imagine outdoor enthusiasms or does the leader set out for glory beyond the horizon? Art Direction, Copywriting
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