Robert T. Rogers

Robert T. RogersRobert T. RogersRobert T. Rogers

Robert T. Rogers

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Advisor

“Yours is old school print or something. You have commercial ideas in long copy. You need high quality production that a significant director can film. Plus you need fake tweets that have millions of fake shares. Billboard appreciation, get there you must. Don’t show a white background. Have an industrial printer emboss visuals on a rectangular drape for the side of a commanding skyscraper, aesthetically improving rather than reducing the reception of its being. What’s the one for International Airlines Group regarding sustainable investments? Not enough. You need spaceships. Not airlines in the air.. Where are the ideas? If you can write an email to a Nobel Prize scientist and get the correspondence where she gives insight into environmental matters, that might matter. For CIA? Don’t have a billboard that a School of Foreign Service graduate student might like. You need a real interrogation filmed and international revelations delivered to Intelligence policymakers, Congress and other. Basics. What’s with Totally Bamboo? It’s not going to cut it if you show a bus. Go overseas to Bangladesh and machete there. Don’t be doing all this about suggested Asian anything. Have Asian actors, recruit them, and put them in it. What is the Borgen Project? They talk to Congress for public policy? Go to Congress. Present legislation that promotes the cause. To a Congressional committee announce ground for endeavors, humanity approved and target to reach. Have flyers and social media campaigns that motivate and elevate people where people equals here realizers.of go, so goeth do to Politics and Prose and present the nonprofit idea. Write a poem or a song and get a great band to perform at The Kennedy Center. Something like that. It’s lame if you write a paragraph. And what’s the deal with the Art Direction? For copywriting, you need to demonstrate mastery of design programming. Definitely. It’s not enough this day and age to write in a Word document. Up the social. Facebook, Instagram, YouTube, Twitter, etc. Don’t show a photograph and textchunk. Words out, said so, in the day while underscoring interpret audio please, knowledge hear to established. Newspapers rest last century, Having audio subtitles, if tongue foreign giveth not by , in this room--the messages distractive ultimate push will doo,  He upgrades yet bought at newsstand as echo from stands; few buy magazines, unless it’s digitized. Delight in aforementioned , For Clif Bar? Don’t imagine their company supporting clean energy. Solve energy crises around the globe and ask major odds at their pretend to be or least , Clif. Don’t use a cartoon cut-out. Build a windmill, sure one in a field of field climbing a windmill or surfing on a candy bar or the something to it landlelighter and you azo…where are windmills? Kinderdijk? The Baltic Sea? Research all that." Delight in much aforementioned for sake of knowing, that's right, knowing must you did destruction of can't power pulled and rung.

Reply: “I might make a painting.”

"About that. I don’t know if it shows art direction skills. It doesn’t communicate except emotion, concepts, and all that. If you’re going to put that anywhere close to the advertising mostly fake book, Black Sea is great but extend. Consider continents. Go to Antarctica. Maybe that’s unique. Build an ice sculpture and photograph the painting next to it. Build a runway of ice and have a model walk toward the painting. And don’t have okay models. Contact the London Fashion Show and say, I’ve got this abstract work and I need someone for the art portfolio. Do these things, and maybe an Art Director might take a glance, but you never know. They’re busy. And you focus on words.”

About the Logo

It is based on my drawing The Eye of I Am as a Switch. Some people feel more spiritually attuned when they light a candle. This electric version says when there's darkness, let it be the Creator's turn to light life. Art Direction

International Airlines Group

The marketing proposal reduces a significant IAG negative externality while increasing long-term profits. 2025 research informs the strategy.

CIA. Ghostwriting

Pursuing Omniscience. Defending the Nation.

To heighten morale of employees and shape others' perspective, the communication entertains the spirit of intelligence guiding the Agency's mission.

CIA chair

One read of the chair's directive is that peace is powerful but not guaranteed; foremost pursue its variations and don't blow it. CIA can get specialized furniture for the library through the Global Supply Program of General Services Administration (GSA). Art Direction, Copywriting

The headline and visual merge two takes of support from above: an aerial object and higher power guidance, entertaining the spirit of intelligence motivating CIA activity. The agency allocates some funds for armed drones to gather intelligence, surveil, carry out targeted operations, and to support logistics. Art Direction, Copywriting

The directive proposes a solution for officers who forget to use digital counter-intelligence as a sabotage tool without causing a stir, and it entertains curious viewers with insight. In context, the statue of Maj. Gen. William J. Donovan suggests he would favor this strategic method if he lived in the digital age. Art Direction, Copywriting

Short video. CIA created the Office of Military Affairs (OMA) in 1992 after problems in the Gulf War. OMA coordinates operations with the Dept. of Defense (DOD). The names of the confession substances derive from a list of potential CIA bands. Art Direction, Copywriting

Scene. The interrogation in the hut has led to a conclusion about the subject. As used here, the term applies to a person rather than a nation-state, unless the subject represents one. Art Direction, Copywriting

Video script laid out as print. The kill line provides a gateway for CIA to relate to the enemy while the agent dodges declaring his involvement with the U.S. government. The serious humor indicates that the man feels CIA has sent him into a death trap. Art Direction, Copywriting

E-Tay Industrial. Quickness of Spirit

The detective seeks answers in this narrative campaign about an arthouse crime. The source of the advertising is the Ghostwriting spin-off film idea with significant E-Tay product placement. Art Direction, Photography

The headquarters of E-Tay is in Taipei City, Taiwan.

Totally Bamboo. First In Bamboo

The objective was to drive website sales by 15% over 3 months. The project was for a digital marketing course at the technical school General Assembly, London.

Transit advertising. While raising awareness of the brand and directing viewers to the website, the headline-driven advertisement portrays a potential consumer's comical surrender to the bamboo lifestyle, inspired by the cutting board with its great tensile strength. Art Direction, Copywriting

Tactic for content. The information was accurate when written. A perceived weakness is emphasis mostly on the products instead of the bamboo lifestyle.

Totally Bamboo digital marketing. YouTube. speaker. experts

Content Curation. Totally Bamboo can emphasize its authority on the bamboo lifestyle.

Totally Bamboo General Assembly feedback. 'GA Final Project Feedback'

Feedback from digital marketing experts Siv Padhy, Carlin Leung, and Lauren Hannifan.

Borgen Project. Downsize Poverty

Print/Radio. Art Direction, Copywriting, PR/Marketing

Clif Bar. Journey Beyond the Horizon

The idea is for Clif Bar to impact the environment with clean energy. Art Direction, Copywriting, Photography

In this long copy print, character Clif journals about his upcoming journey; he introduces the tagline, visuals, and video ideas. The Clif Bar founder's quote inspired the work: "Whatever the route, two things remain constant: our passion for the outdoors and our desire to feel good along the way." Art Direction, Copywriting, Photography

Take on household tasks with energy to challenge nature. The work suggests that with Clif Bar the ironing board evokes surfing. It targets athletic outdoor enthusiasts and consumers more likely to grab a Clif Bar from a vending machine, grocery sack, or pantry than a trail pack. Art Direction

Take on the office with energy to challenge nature. The work suggests that with Clif Bar the paper evokes nature. Like climbing a tree, can the consumer climb the corporate ladder? Art Direction

Clif the Decider. Character Clif's mental preparation for his journey is at a pivotal moment. With energy to challenge to nature, does Clif continue to imagine outdoor enthusiasms or does the leader set out for glory beyond the horizon? Art Direction, Copywriting

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